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Does Black Hat SEO Really Work?

In the field of search engine optimization (SEO), there are three kinds of techniques webmasters may follow in order to help attain good page rankings: white hat, gray hat, and black hat SEO. While we all know that white hat SEO deals more on the quality and relevance of content on the site, and gray hat techniques focus more on methods that stand in between the white hat and the black hat. Black hat SEO meanwhile is not actually recommended since while it can produce positive results instantly, it can eventually put your site on peril because of the violations you would be incurring by following their techniques. But as to your site’s performance metrics, does black hat SEO really work?   Before we come with an answer to that question, let us first review the common techniques which fall under black hat SEO: Cloaking Page cloaking is among the common practice among webmasters who want to earn high page rankings in a short period of time. In cloaking, you use an automated script that

3 PPC Mistakes That Are Costing You Money

Utilizing AdWords For Your Business Does your business want to target your ideal clients, while also building your brand at the same time? If so, then PPC promotion might be a substantial portion of your advertising strategy. A well-executed PPC effort may be a fantastic method to raise conversions and sales. Even though AdWords can be an important part of the sales and advertising plan , in case your company doesn't make sure your campaigns are optimized properly then you'll discover that PPC can cost more money than it attracts. Let us take a peek at the very top 3 mistakes that lots of PPC supervisors make in their AdWord accounts. These suggestions can allow you to identify places and opportunities where you are able to better your PPC operation to boost engagement and drive additional revenue for your small business! Focusing On Desktop, Forgetting About Mobile One of the main mistakes I see PPC managers making on a regular basis is forgetting about mobile traffic . This i